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The research problem represents the fact that knowledge management is not a term that is often mentioned in the domestic economy and it can be said that it is still an underdeveloped area. The aim of this paper is to examine the level of efficiency of knowledge management and its impact on the financial performance of companies in the territory of Vojvodina. The survey included 126 employees in production and service companies. The independent variable is represented by an instrument for examining the level of implementation of knowledge management through nine dimensions, and the dependent variable is represented through the dimension of financial performance, which consists of seven items. The results show that the level of implementation of knowledge management is above average. A significant positive influence and connection between knowledge management and the financial performance of companies was also determined, especially when it comes to organizational culture, employees, knowledge acquisition process, knowledge conversion process, knowledge protection process, and competitive advantage. One of the key guidelines for further research refers to the integration of knowledge management with the specific characteristics of the domestic business environment. It is recommended to repeat the analysis of the impact of knowledge management on the financial performance of domestic companies in the established time frame and in the stipulated organizational conditions.

Industry 4.0 brings digitization and automation, increasing efficiency, but causing job loss. Industry 5.0 integrates people and machines to overcome these limitations. Entrepreneurship in Society 4.0 is shaped by digital technologies, while Entrepreneurship in Society 5.0 emphasizes the balance of technology and humanistic values. The adoption of Industry and Society 5.0 is growing, requiring further development of infrastructure and education. The focus of this paper is the analysis of the concept of entrepreneurship 5.0 in society 5.0 and the development of a theoretical model for the improvement of entrepreneurship.

In this paper, a comparison of conventional and additive manufacturing was made. Lean and sustainable manufacturing from the point of view of waste were also analyzed. It was established that conventional manufacturing is slowly being replaced by additive manufacturing, but its role is still significant. Lean manufacturing indicates that waste is everywhere, i.e. at all organizational levels. Sustainable manufacturing analyzes new technologies and measures their impact on environmental protection with as little resource consumption as possible. The paper examined the importance of additive manufacturing in sustainable manufacturing by considering Lean principles. In conclusion, there is a flowchart of documents and activities that methodologically introduce additive manufacturing through respect for Lean principles and sustainable production. Savings in production time, launching new products, and quick replacement of parts have become imperative today, and further continuation of this work should be aimed at defining models and procedures in the company's sustainable development.

The domestic agribusiness sector has an important role in economic development and in economic growth. The goal of the paper is to analyze potential influencing factors on sustainable agribusiness. The research methodology included qualitative correlation and causation analysis, categorization and deduction. Datasets from credible sources were analyzed a Sustainable Agribusiness Trend Index (SATI) model was developed. Through analyzing the existing body of literature, analyzing previous and newest available data in the domain of agriculture and macro-economic indicators, as well through the developed SATI model, potential future trends in the domain of sustainable agribusiness are noted. Based on the results of the study it can be concluded that modern agribusiness requires a multi-aspect approach. Factors such as renewable water sources, human development index, GPD growth and many other present integral parts of sustainable agribusiness development.

The challenges brought by the COVID-19 pandemic and the changes in the globalized market significantly affect the way business is conducted. The modern business environment is characterized by the fourth industrial revolution - Industry 4.0. The role of technology is increasing, and the pandemic accelerated the application of information-communication technologies and the need for sustainable development and sustainable business. These changes and the global economic challenges point towards entrepreneurship as an important driver of technology development, innovation, and overall economic growth. Entrepreneurship and youth entrepreneurship can positively affect economic development. It reduces unemployment rates, increases the standard of living, and supports economic growth. In this paper, a youth entrepreneurship model for sustainable business growth is developed. The goal was to identify influencing factors on youth entrepreneurship development and sustainable business. The research approach included a thorough analysis of available data and analysis of the existing body of literature in the domain of entrepreneurship, youth entrepreneurship, sustainable development, Industry, and Industry 5.0. The findings indicate that youth entrepreneurship is influenced by a wide array of factors, most notably age, close social environment, attitudes, and awareness of incentive means. Furthermore, the developed model provides a significant insight into what major factors and sub-factors can affect youth entrepreneurship and sustainable business. It can be concluded that entrepreneurial education, a stimulating environment, and an entrepreneurial economy can significantly influence youth entrepreneurship and sustainable business growth. These findings are important for government policies and strategies when it comes to youth entrepreneurship and sustainable business growth.

The domestic agro-food sector has an important role in economic development and in overall GDP growth. The concept of Agriculture 4.0 that integrates the use of information-communication technologies presents a direction in which the domestic agriculture sector should focus. Additionally, besides conducting business within the frameworks of Agriculture 4.0, the standardization of processes in the agro-food sector can also contribute to achieving competitiveness on the globalized market. In this paper the importance and number of ISO standards are investigated. In addition, factors and indicators that characterize Agriculture 4.0 are analysed. Based on the collected and analysed data, a unified competitiveness factor (UCF) is calculated for the period from 2017 to 2020. The UCF provides and overview on the potential competitiveness of the domestic agro-food sector. The paper contributes to the existing body of literature as it managed to provide a strong basis for future research in this domain.

The development of digital technologies has fundamentally changed all segments of the functioning of human societies and ways of doing business in all activities. Digital entrepreneurship has emerged as a consequence of the development of digital technologies and digitalization. The subject of research conducted in this paper is digital entrepreneurship as a new paradigm of business due to market globalization. The main research problem addressed in this paper is the analysis of the impact that digital entrepreneurship has on business. Within the work, empirical research was conducted, on a sample of 147 respondents, which aimed to point out the potentials that digital entrepreneurship has in the Republic of Serbia. The research conducted in this paper aimed to point out the importance of digital entrepreneurship, as a new business paradigm in global markets, and the potential of digital entrepreneurship in the Republic of Serbia. In addition to a comprehensive analysis of secondary data sources, the results of which are presented in the literature review, the paper also used primary data sources, i.e. the results of research on the potential of digital entrepreneurship in the Republic of Serbia, conducted by the author through an online survey.

Enterprises are facing difficulties in achieving and maintaining competitive ability amidst globalized markets. In the modern business environment, an effective CRM is an imperative for retaining customers. As CRM systems rely on customer data, it is important to secure data integrity. This paper thoroughly analyses the challenges of enterprises, CRM and customer data. The main goal of this paper is to provide an overview of existing literature and business practice in the domain of CRM. In addition, a model for improvement of CRM is developed. The model is based on the results of conducted review, and as such, it presents an approach towards enhancing CRM systems while taking into consideration the integrity of customer data.

Entrepreneurship plays an important role in economic development. Further, the concept of entrepreneurship has been argued as the important factor in overall economic growth. As youth unemployment rates are high both in developing and developed countries, improving the environment for entrepreneurial activities is a necessity as to increase youth entrepreneurship potential. In this paper, the results of ten-year research on youth entrepreneurship are reviewed. In this study 5670 participants-high school students, and university students from the Republic of Serbia, took part. Also, other literature sources were analyzed. The main goal of this paper was identify and determine the potential influence of students' attitudes regarding entrepreneurship and their intention to start a business. The paper analyzes the existing body of literature in order to provide a thoroughly investigated and concisely presented "image" in the domain of youth entrepreneurship. Hence, effectively provide a solid base for future research.

In this paper the influence of human resource management (HRM) on business performance is analyzed. The main goal was to thoroughly and systematically examine literature in the domain of HRM, and business performance that resulted in a concise review paper. A large body of literature addresses the HRM-business performance link, thus there was plenty of room for an extensive analysis of various articles. To be more precise, two hundred and twelve (212) articles were analyzed from which 187 were removed through several steps in the review process. The findings indicate that there is a positive relationship between HRM practices and overall business performance. In addition, HRM has a positive influence on employee wellbeing, productivity, and organizational climate. However, there is a possibility that good HRM practices are not the cause of good business performance, but vice-versa. This issue is addressed, and discussed further in this present article. Based on the gathered information, and obtained results, it is safe to suggest that this systematic review paper has a significant contribution to the existing body of literature. In addition, the paper can be used as a starting point for future research in the domain of HRM practices and their impact on business performance.

Competitiveness of domestic enterprises on the international market is practically non-existent. The majority of small and medium-sized enterprises (SMEs) face difficulties when it comes to obtaining and maintaining a competitive position on the market. Globalization and business within the domain of the fourth industrial revolution - Industry 4.0, bring challenges for SMEs. Without an adequate quality management system, without the application of ICT and the lack of modern manufacturing equipment, enterprises can't compete on the international market. In this paper managers of domestic enterprises and customers of various products are surveyed. The two separate surveys included the analysis of quality management, product quality, human resource management, marketing strategy, promotional activities, customer satisfaction, perceived quality and brand development. The goal was to define the relations between the measured factors in order to develop a model for improving business and competitiveness of domestic enterprises in Serbia. The model provides significant insight on how could enterprises enhance their businesses and achieve a competitive position on the international market. Additionally, this present paper provides a solid basis for future research in this domain.

In this paper the influence of promotional activities on customer satisfaction is examined. In addition, key marketing constructs were measured in accordance with the goals of the research. These constructs are perceived quality, brand loyalty, and customer experience. The goal of this study is to determine the effectiveness of promotional activities regarding customer satisfaction in a modern marketing environment. Data was collected through an online survey from 466 subjects (customers, consumers, and users of various products). The structured survey was distributed in Serbia. The findings imply that promotional activities have a major influence on customers' post-purchase experience. Further, the results show how promotional activities affect consumers' and customers' subjective views on products. As promotional activities and customer satisfaction play important roles in a marketing environment, it can be argued that this paper lends support and contributes to the existing body of literature in this domain.

Youth entrepreneurship is important for reducing youth unemployment rates and it overall contributes to economic growth. The main idea of this research is to determine the barriers and challenges that young entrepreneurs face in Serbia. The paper analyzes literature in this domain, and compares the status of youth entrepreneurship and entrepreneurship overall between Serbia, the EU and the US. Furthermore, a theoretical model is developed that includes the application of Industry 4.0 (I4.0) technologies and lean startup approach. The results indicate that taxation regulation and the lack of financial support for new startups are the main barriers that the young face in Serbia. In addition, the lack of adequate entrepreneurial education creates difficulties, and demotivates potential entrepreneurs. Therefore, it is necessary to introduce or modify existing regulatory laws and introduce effective financial support for new enterprises.

In this study, the influence of promotion and product quality on customers’ satisfaction was analyzed. The research was conducted via a survey. The goal of the paper was to define and analyze the correlation between variables such as advertising, product quality, brand loyalty and customer satisfaction. The data was statistically processed with a t-test in order to present the data as statistically significantly different. The t-test included the Pearson Correlation, which in all four auxiliary hypotheses was positive. The research provided an insight and strengthened the theory of advertising influence on consumer behavior as well as the concept of brand loyalty and product quality. Further results are presented in the paper.

This paper examines the relationship between advertising and brand loyalty. Further, mediating dimensions are included in the research: brand trust and perceived quality. The data was collected via online survey. The data processing included a t-test analysis, regression analysis, and correlation analysis. Next, the findings have shown moderate influence of advertising on brand loyalty. Overall, satisfactory results are achieved. Certain limitations with online surveys didn't affect the results of the research. Furthermore, the findings in this paper contribute to future research, offering a solid basis for a more complex investigation of the marketing environment.

This paper examines the correlation between promotion as a marketing mix instrument, product quality and marketing strategy on the mobile devices market. The research paper consists of four sections. Each section determines the key factors of the main subject's elements. The research makes analysis of the influence of promotional activities on consumer behavior. It was conducted via survey questions. The questions referred to mobile device brands, user satisfactory rates and other parameters in the Republic of Serbia. The aim was to define the impact of promotional activities on consumer choice when purchasing a mobile device. In addition, the product quality and marketing strategies of top mobile device brands are also taken into consideration. Observational statements are made based on statistical evidence from the completed research surveys.

This paper investigates the changing business paradigm, enterprise competitiveness, and the arrival of Marketing 5.0. To remain competitive, businesses must adapt to digital marketing, innovative technology, and a growing emphasis on ethical considerations. The paper delves into the factors that influence competitiveness, including the external environment, internal capabilities, strategic choices, and ethical business practices. Furthermore, the paper delves into the concept of Marketing 5.0, which is defined by the incorporation of advanced technology into marketing strategies such as artificial intelligence (AI), the Internet of Things (IoT), and big data analytics. It emphasizes how consumer behavior is changing as a result of digitization and highlights new techniques used by businesses to interact with customers. Future trends discussed include the increased use of virtual and augmented reality, voice assistants, predictive analytics, automation, and AI-driven personalization, among others. A theoretical model is also proposed based on the qualitative analysis. [ABSTRACT FROM AUTHOR]

Energy efficiency, sustainability, and renewable energy sources are becoming increasingly relevant topics in today's world. Buildings are one of the largest consumers of energy in society, and as such, improving their energy efficiency by reducing unnecessary energy loss and utilizing solar power is crucial. This paper comprehensively analyzes a neighborhood with buildings characteristic of the researched area by applying empirical and theoretical methods and calculations that have been proven in numerous individual cases. The main contribution of this paper is its demonstration that implementing methods to increase the energy efficiency of buildings and utilizing the potential of solar power can result in significant savings in energy consumption, increase the energy sustainability of the analyzed buildings, and substantially reduce the negative environmental impact. The novelty of this study lies in the location and multiple software applications for data analysis. The data and conclusions obtained in this paper serve as a foundation and path towards sustainable development in the field of energy efficiency for buildings in this and similar areas. Heat loss was calculated by analyzing households in the urban neighborhood of Nova Kolonija. All analyzed houses exceeded the maximum allowed annual required energy for household heating (75 kWh/m2). After the reconstruction and implementation of the proposed measures to increase energy efficiency, all houses met the requirements and entered a higher energy class, C. Energy for heating was reduced from 9294.68 kWh/a to 4641.84 kWh/a, representing a reduction of 50.03%. Simulations were conducted regarding solar rooftop power plant installation of 5655 Wp capacity. Software that was used included: a Photovoltaic Geographical Information System (PVGIS), Photovoltaic System software (PVsyst 7.3.), and Photovoltaic Design and Simulation software (PV*SOL). The results of the analysis indicated that the average amount of electricity produced is 6186.98 kWh, which meets 98.12% of households' annual electricity consumption of 6278.41 kWh. The paper contributes to the existing body of literature and provides significant insight for both practical implications and future studies. [ABSTRACT FROM AUTHOR]